<![CDATA[When it comes to increasing your website traffic, many website owners are always looking for new and innovative ways to ensure that they can achieve exactly that; more visitors to their website, and ultimately more sales as a result! It is possible to use article writing, and the subsequent process of article submission to build backlinks to your website

<![CDATA[Which are the questions every webmaster is asking himself everyday? How can I get new users? How can I make them come back to my site? How can I make them stay longer? According to the last rumors, time spent on a site will become the real criterion to understand which are successful sites or not. Nilesen/NetRatings will begin tracking how long visitors spend at the sites. The move by Nielsen/NetRatings comes as online video and new technologies increasingly make page views less meaningful. Very soon "time parameter" will be much more important than page views or unique visitors to award the most popular sites on web. This new parameter will make necessary users to be entertained as longer as possible on the site. In this article, I'd like to suggest to webmasters one of the most convincing method to increase time spent on a site (and also make them constant users of the site). The secret lies on contents since content is king: you should give users funny and high quality contents that will be able to involve users on the community of the site, of which he/she will become an important part. Generally speaking, webmasters should try to give substance to their site: many webmasters take for granted that this is the way to follow, but looking at many online sites, everyone can understand that it is not so clear for everyone. There are thousands of sites without any kind of communicative target or aim, without coherence or essence. Good webmasters know the great value of community tool used till now: newsletter, chat and forum are the mainly used tools to fidelize users. But now, the same goal can be achieved with less time and in a more effective way using new tools which are having a great develop in the last period. And what is better than giving users the possibility to play, have fun and challenge many other people directly online? Online games are extremely good contents to increase widely time spent on a site and, if they are multiplayer games, they are able to create a real community: users play, challenge each other, save their scores and climb charts. Daily online "rendezvous" will become a necessity for them. There are many and many online games that can be inserted on a site, but today I'd like to suggest to every webmaster a high quality platform with a simple affiliation system, that allows everyone to display many different games on the site. This affiliation program is offered by the online game site www.popyeah.com. With the program "Popyeah on your site", you could insert easily and freely (...very good!) all the archive of singleplayer and multiplayer games on your site. Popyeah online games are free, extremely funny, involving and easy to play: there are a hundred of online games divided into different categories - from Word Games to Board Games, from Arcade to Billiards. Popyeah is a very good example of what I'm sayong above: users needs a gaming experience integrated into a wide and vivid community. They want to become part of a real community that plays, talks, has fun and meets throoughout the games. On Popyeah, users can have their own players profile, they can insert their photos, search for other players, insert them to their friends list to follow on their favourite games, communicate through the chat, the personal blog and even through Skype. These advanced community features make Popyeah platform really suitable to every site that wants to offer real entertainment to users and build a strong community. Thanks to this affiliation program, everything is available for those site that want to host new contents dedicated to online entertainment. Browsing this page you can choose between the different available graphical options. Clicking on the link "Code", you will go to a page where you can set up some parameters: language, colours, other plaiyng options and then generate the code to insert into your site. Such a simple system that allows webmaster to have an additional content with a strong impact to make your site a funny place to come and return and where users can spent their saper time enjoying themselves.

Grugno - webmaster]]>

<![CDATA[If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve

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Increasing targeted traffic to your website is one of the easiest ways to boost your online productivity. Here are the top 10 effective strategies that will help you accomplish that:

1. Optimize Your Website

While SEO (Search Engine Optimization) is a full-time career option, you can either hire an expert to do this or follow the suggestions below and get the ball rolling yourself -

a) Select Your Keywords Wisely - Keywords are the phrases people use to search and come to your website, thereafter, hire your services or buy your products. The trick is to find keywords that are highly relevant to what you offer and popular enough that your target audience will use in search engines, but not so competitive that you can't rank well using them. (Tip: GoodKeywords.com provides a free keyword tool to help you get started. Find your ‘magic’ keywords and use them to build your website content!)

b) Create Your Meta Tags - One of the methods search engines use to evaluate and read your website is known as 'Meta tags.' Make sure you include your keywords, website title and description in meta tags in the source code of each of your web pages.

c) Create an SEO Friendly Website - Avoid bandwidth-hogging flash animations, fancy graphics or "alt" tags in HTML for pictures. Not only will this slow down your website's loading speed, search engines bots will also find it difficult to read, index, and rank your web pages.

d) Get Links to Your Sites - Create a ‘Links’ or ‘Resources’ page and add links to good, relevant websites. This makes search engines think that your site provides valuable information and it should, therefore, appear high in search engine results.

2. Submit Your Website to Search Engines

Don’t wait for search engine robots or spiders to find you. Instead, go ahead and submit your website to major search engines like Google, Yahoo, MSN, Dmoz etc. and remember to do this regularly!

3. Use PPC Advertising

The best PPC (Pay-Per-Click) programs are offered by Google and Yahoo respectively, called Adwords and Overture. It’s usually pretty tough getting top rankings in the search engines in a short period of time, but it can be very easy to get on the first page of results quickly enough, with a PPC campaign. A PPC campaign can be started with a very small investment and you retain full control over your budget. You only pay when someone clicks on your ad that takes them to your website.

4. Swap Ads with other Ezines

It's a good idea to swap ads or links with other ezine publishers in your niche. These can be real ads, testimonials about your niche, or recommendations within the content of an ezine itself. Also, consider buying some ad space in ezine publications in your niche that have a large circulation. Always run an ad for at least 3 consecutive issues in order to get the best results.

5. Give Away Freebies

Everyone loves freebies and people will even come to your site just to check what you are giving away. So keep in mind to include a free eBook, a time bound discount coupon, a prize for every X-th visitor, etc. on your website. You can also partner with other JV (Joint Venture) sites where you can offer free products and get people to your own website. Make sure you capture your visitor’s name and email address using opt-in form so that you could easily follow up with them later. Remember, 'the money is in the size of your list.'

6. Become a Guru

Other than freebies, people love free advice! So find sites where you're allowed to answer questions, and then take some time off to provide detailed answers to each one of them. Become an expert in your niche, and with every answer you give or every solution you provide, don’t forget to add your website URL at the end.

7. Participate in Discussion Forums

Participating in forums, blogs, and discussion groups is yet another fantastic idea to drive targeted traffic to your site. Check to see if you can offer any advice or make valuable suggestions in forum threads. Always remember to provide your website URL at the bottom of each post you make. Each forum may have its own set of rules about promoting your website, so make sure you carefully read and follow their terms and conditions to avoid being accused of spamming.

8. Submit Articles

This is actually the most genuine and effective technique to getting targeted traffic to your website. Write articles that come under your niche, embed your website link within, and submit the articles to online article directories. Articles with quality content and information tempt readers to click-thru to your site, in the hope of getting more advice or tips. Once prospects reach your website, they're also exposed to the products and services you offer - which can sometimes result in many sales for you!

9. Write A Press Release

Write a press release about your business and circulate it in the local media, online news sites and RSS. Be careful not to make it sound like an advertisement, though. For more information about press releases promotion, check out http://www.prweb.com/pressreleasetips.php

10. Online Networks

There are many sites today where you can network online. These networks usually have groups which you can belong to and post articles and comments. Some good examples would be adlandpro.com, ryze.com, ecademy.com, directmatches.com and linkedin.com to name a few. They work pretty much the same as discussion forums where you can post your articles, and comments, or discuss general issues with others. Many online networking sites offer you an individual page on the network where you can advertise what you have to offer and include a link to your website.

To conclude, these 10 tips of driving targeted traffic are tried-and-tested, meaning they do work. So put in some hard work and give it time... then watch your traffic grow by leaps and bounds!

Lewis Low is the founding editor of OnlineBizPromo.com. For more Practical Online Business Ideas and Work-From-Home Opportunities, visit his Work-At-Home directory at http://www.onlinebizpromo.com]]>

<![CDATA[Factors That Drive Web 2.0 Marketing Drive Community Participation People naturally congregate around common passions or interests. Connecting and interacting with others who feel the same way and who share common experiences creates stronger bonds. Savvy marketers use this level of participation as the foundation of their online communities and as a cornerstone of their loyalty efforts. Customers who are strongly engaged in a particular community are more likely to remain attached to the group, participate in group activities more often, and recommend the brand community to non-members. Two Way Communication A one-way, marketing-driven conversation no longer engages customers. Building trust and earning loyalty is the act of creating a dialogue with customers: talking, discussing, sharing and, above all else, listening. Marketers have at their fingertips an array of technologies (such as forums, chat rooms, private messaging and live conferencing) to facilitate conversations with their customers. Being able to easily contribute opinions and ideas connects the customer to them, but what strengthens this relationship is when the marketer embraces the customer as a partner in the dialogue, and truly listens to what he/she has to say, and acts on it. About ElearningCommunity.com eLearning Community 2.0 is a marketplace for Infopreneurs (Internet Entrepreneurs involved in info business) to grow their info business to the next level by leveraging the power of social networking offered by Web 2.0. eLearning Community 2.0 offers FREE-TO-USE platform for Infopreneurs to create, host and promote their info products and services in the form of eCourse through learn-on-demand, live coaching and real-time conferencing.

Peony Wong is a blogger and a coach. She conducts her virtual coaching via eLearningCommunity. Check out more at http://www.elearningcommunity.com]]>