Arhiva za January, 2007
Poslano u (Bez kategorije) od admin dana 23.January, 2007
<![CDATA[Meta tags in the header section of a website has been around for years now, it started out as a good way for search engines to figure out which category a website belongs to, though keywords and a description, but many things have changed since. To be honest, I still spend a little time creating meta tags, even though google, msn an the other big search engines does not use them anymore, or not quite true, some people claim that google still uses the desciption tag for something. As I see it, using just a small amout of time and a small amout of effort writing them, can get you just a little longer in the process of optimizing, but not as search engines concern, i’m refering to sites such as website directories, and for some website submission sites, some of them perfere loading in your keywords and description tags from your website instead of letting you write them again. So you see, write them for web directories and submissino sites, but don’t use hours of time trying to figure out what keyword sentences are best fit for your meta tags, just write some, use your common sense. Instead keywords are more important for search engines as google, within your content text, also known as keyword desisity, eg. How often a speciffic keyword is repeated within a text, but don’t repeat a keyword to much, keep it realistic, do it as you would, for your visitors, its still their needs that are needed to be fulfilled. For auto generating all those meta tag data I will recomment our own freeware tool at seo meta tag generator There is alot of good tools out on the internet, but be carefull, you dont need to pay of these small tools, there are alot of freeware tools so programmers profit from advertising instead. Original article: http://www.seo.dd-soft.com/archive/9/SEO-meta-tags-who-gives-a-damn.shtml
Poslano u (Bez kategorije) od admin dana 23.January, 2007
<![CDATA[While link building for more internet traffic is a life time of work, I often see people desperate for traffic not knowing where to start their building process.
Poslano u (Bez kategorije) od admin dana 22.January, 2007
<![CDATA[Many of us ’old’ internet users remember when online promotion started, where advertising banners was how to get your product or website shown. But its not about making your text blink or standout with a bright yellow color that makes your visitors happy, actually quite the opposite, users would like to read text as they would on paper, because thats what they had always done, it keeps their concentration. But how do you then make content more interesting? The simple ground rules are the same for any text writing, devide your text into sections, to give the reader a better and clear view. Also small graphical images illustrating or symbolising what your writing about can be a great way to make your content look more interesting. For instance if your writing about some statistics put in a nice drawing of some statistics, or as simple as write about a product, then remember putting in some images of the product. Remember the order humans usually see content is, first the shapes, then images, and last text, so if the overall shapes the website gives does not live up to a users expectations he or she will not stay there for too long. Make an event Some things that may catch users better then educational text, pictures etc. is events or competitions, so if you annouce a competition on your website, it doesn’t even have to be a big prize, many people will be interested and read on just for the change of winning a prize for 10$. Make visitors interact Another thing to keep visitors is interaction, if you give your readers a way to interact on your website I’ll promise you, visitors will stay longer, and you will have a better chance getting their attention where you want it. Interaction could be a simple flash game in your site, the ability to write a comment to something, a small forum or something like that. Original article: http://www.seo.dd-soft.com/archive/7/Make-your-content-stand-out-and-be-visable.shtml
Poslano u (Bez kategorije) od admin dana 22.January, 2007
<![CDATA[I have talked about small search engines, directories and forums a couple of times before, and said that the effect arent that great, but even small things can get you some traffic, but Also you can write articles about a subject if you know enough about it, and have fairly good english skills. In some cases you may also publish press releases, it may not be relevant. But maybe you have a new product to promote, an announcment about new features or events on your website or be creative. Now to the point, where do you submit your link or article or press release? I would recomment you start by making a folder in you internet explorer favorits folder, to store all the links you will get when searching for submission locations. Start by using google.com, if you just write submit website, you’ll often get alot of unwanted results, you will get websites providing to do submission for you for a small fee, this is not what we want, we want clean free submissions. So by filtering your search you get more precise results, here are a couple of examples and explanations. ’submit url here’, ’submit website here’ by using ’ you get the precise sentense in the google results, and you will get alot better result in search for submission sites. Another way is to search for a sentense plus a keyword, lets say you want to search for the sentense ’submit website’ at a website directory then you just write ’submit website + directory’, you see this gives you endless possibilities for filtering out unnessasery sites. Just to clearify the above example, here is the same just for a press release submittsion. ’submit here + press release’ Another great tip is that many article submission sites use the same script for their website, and it is always shown at the bottom (of top) of the page. So if you search for the excact sentense that is linked for the script, you will get alot of result for article submission sites. Example. One of those script providers are ’Article Dashboard’, so search sentense would be. ’submit + Article Dashboard’ Original article: http://www.seo.dd-soft.com/archive/6/In-search-for-free-oneway-links.shtml
Poslano u (Bez kategorije) od admin dana 18.January, 2007
<![CDATA[Links can make or break a web site. In other words the lack of them can greatly hamper the progress and success of any site. Links to a web site play two major roles. Firstly they direct immediate traffic from the site where they are located to the target web site. Secondly, they improve a web sites’ ranking. If you get to the top ranks of a popular keywords search phrase, it could mean huge free traffic for a long time to come. Marketing Companies such as Majon.com (one of the oldest Internet Marketing companies on the planet) have plenty of services that provide you with one-way links. You just need to take a closer look at any high traffic successful web site and you will immediately notice that they tend to have a very high number of links pointing towards them. It is not too difficult to get this kind of information on any web site and there are a host of options available. You can for instance use the Google search engine by entering the complete address of the site and then after you get the results, clicking on the link that says, "web sites linking to this site." Other tools for measuring the number of links to a site include the Technorati.com site and a host of other sites and available software. Some webmasters usually work very hard at swapping links with other sites (reciprocal links). Unfortunately this is considered to be a very inferior kind of link by search engines. While reciprocal links may be useful at driving traffic towards a web site, they will tend to have a very minimal impact on a web sites’ ranking with search engines. It is clear that search engines are increasingly giving much lower significance and weight to reciprocal links. Actually what any web site really needs are lots of one-way links that point at it. One of the easiest and quickest way of getting such links is to purchase them through a reputable web site or business that will purchase links at various relevant sites. The advantage is that links are purchased once and are usually more or less permanent. Terry Detty, 42 years old, finds internet marketing his passion. In addition to marketing he enjoys reading history, and occasionaly gets out for a short walk. He generally likes to have his hands occupied. ]]>
Poslano u (Bez kategorije) od admin dana 18.January, 2007
<![CDATA[“Adentify” is the new find from ABCSearch and it is here to pay! ABCSearch fosters cost-effective search business for advertisers and publishers! ABCSearch, the world's largest privately held meta-search engine handles over 85 million searches a day across its distribution channels and network of Meta Crawlers. Currently, ABCSearch connects thousands of advertisers with millions of consumers. By displaying ABCSearch's sponsored listings they pay their partners a portion of the generated revenue. ABCSearch is expanding their network of quality distribution channels, building out a steady advertiser base and also rolling out their new software termed 'Adentify'. Adentify: The catalyst to targeted advertising 'Adentify' is a new software that relevantly connects advertisers with ABCSearch's network of content publishers. Advertisers can target consumers by displaying their ads across ABCSearch’s network of content publishers. Content publishers earn revenue by displaying ABCSearch's text-ads on their websites. Every time ABCSearch's text ads are displayed their system automatically generates ads that are relevant to the site's content. Adentify software has been developed using Artificial Intelligence (AI) technology to automatically recognize the content of a web page accurately and in real-time without the need of human interaction. Adentify benefits both advertisers and publishers. Results in - • Reduced Cost and Increased Revenue • Targeted ads • Flexible Bidding • Efficient Results • Comprehensive Reporting • Smart and Quick Money ABCSearch’s is an ideal partner program which fosters a steady income stream and maximizes revenue potential by displaying its sponsored listings on your website. Benefits of the program can be enjoyed while maintaining your website’s branded look and feel. Its online account interface provides accurate and detailed statistics that are updated on a daily basis. Timely payments are made via check, pay pal or wire transfer on a net 45 basis. Partners benefit from: • Extra income from the existing website • Custom ad display feature for partners in different sizes and colors • Provides simple and easy-to-understand traffic stats • Partners can display multiple ad units in a single page • Partner support via phone or email Want to learn more? Partner or advertise with ABCSearch.com and enjoy the benefits today! http://www.abcsearch.com]]>
Poslano u (Bez kategorije) od admin dana 15.January, 2007
<![CDATA[A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods: 1) Start a forum, chatroom or shoutbox When you start a forum, chatroom or shoutbox, you are providing your visitors a place to voice their opinions and interact with their peers -- all of them are visitors of your site. As conversations build up, a sense of community will also follow and your visitors will come back to your site almost religiously every day. 2) Start a web log (blog) Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about yourself. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh news frequently. You will also build up your credibility as you are proving to them that there is also a real life person behind the website. 3) Carry out polls or surveys Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results. 4) Hold puzzles, quizzes and games Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your site if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize. 5) Update frequently with fresh content Update your site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites! In summary, A lot of successful websites depend on returning visitors to account for a major part of their traffic. Returning visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site.The credibility issue just melts away. Hence, keep your visitors coming back to your site with the following methods: 1) Start a forum, chatroom or shoutbox 2) Start a web log (blog) 3) Carry out polls or surveys 4) Hold puzzles, quizzes and games 5) Update frequently with fresh content EBooksAtoZ.com launched September 2006]]>
Poslano u (Bez kategorije) od admin dana 14.January, 2007
<![CDATA[Every webmaster dreams of getting so much traffic from the search engines that it overloads the circuits of their web hosting provider's network. Getting your site listed on page one for several relevant keyword phrases on the major search engines is the key to approaching this level of traffic. Getting there requires creative writing skills, diligent effort and a little knowledge about search engine optimization. Read on for some search optimization instructions including five indispensable elements to help your search engine rankings and resulting traffic. Content is King: - If you have done any research on search engine optimization, you are aware of the need to optimize the content of your web pages. Your content must be optimized for the search engines and have optimal usage of your most important relevant keywords and keyword phrases. As you write user friendly content keep in mind you should be optimizing your pages with phrases that best match your overall theme. This is preferred by the search engine algorithms. You can then focus on link popularity and link quality to help drive traffic. More on those two strategies in a moment. Keyword Optimization - By optimizing your pages with the phrases that best match the overall theme of your site, it will improve the likelihood that users will find your site when searching for content like yours. You should seek out short multi-word phrases unless your keywords are unique. First, find your optimum keywords and determine their popularity. Also, use your top keyword phrases within your meta tags including your title, description, keyword and h1 through h6 meta tags. Link Popularity - To increase your traffic, you must increase your link popularity. Link popularity is the number of links on the internet that reference to your website. If you are on a budget, link popularity can generally be increased primarily in two ways. The first method is by exchanging links with other web sites with similar content. The second method is publishing articles online that relate to your site, including a link to your site in the article and then publishing the article on as many article directory sites as possible. Employing both methods is the most effective; however, the latter is extremely effective because it creates multiple one-way links back to your site. Article Publishing - Most webmasters frequently seek out good site content - remember content is king. They either lack the writing skills or lack the innovation or initiative to develop the content themselves. Webmasters with a budget often hire ghost writers. Those without money look to article directories to obtain some of their content. This demand for content by other webmasters creates an opportunity for you to socialize your site. Writing articles that relate to your content and publishing those articles within article directories ultimately disseminates your link onto other webmaster's sites. Think of the potential here. You are getting a one-way link from every site that posts your article. Top search engine optimization gurus exploit this little known strategy to drive their client web sites to top rankings Link Quality - Remember, link popularity is important, but link quality may be even more crucial. There are two facets to link quality. First, sites that are pointing to your website ideally must have related content. Search engines will give links from sites with related content more credibility. The second component to link quality is the actual words the other webmaster uses in your link. The goal is to ensure the links pointing back to your website include your most relevant keywords in the link title. Search engine optimization requires a combination of these five elements. Highly optimizing your website content and obtaining high link popularity from quality links will absolutely strengthen your search engine rankings over time. Of course, as with many things, your level of effort at implementing these elements is directly proportional with the results you can expect to get out. Marcus Pore is an author and article directory webmaster at www.articlecache.com Webmasters and publishers, please feel free to use this article provided this reference is included and all links remain active.]]>
Poslano u (Bez kategorije) od admin dana 13.January, 2007
<![CDATA[A website needs traffic. With the various things that the internet offers, there are many ways you could find that could help in generating traffic for your site. While there are ways to jumpstart your traffic flows, many sites do not have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site. How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to spend a single cent, but it takes time, to say honestly to you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you. Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared. With online communities and forums you can build a reputation for your company and site. Show them what you are made of and intrigue them with your range of expertise about a subject, with that you can build a reputation and build trust with the people in your expertise and knowledge. You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic. Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche. Write articles that could grab the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other. Writing articles that provide good services and knowledge to other people would provide the necessary mileage your traffic flow needs. Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site. Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do it yourself but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality. All of these methods and more will drive more traffic to your site for free. All it takes is a effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it. He knows a thing or two about internet marketing, so here he's giving his thoughts on them, Danny Lee says have a nice day!
Poslano u (Bez kategorije) od admin dana 12.January, 2007
<![CDATA[As more and more people round the world are surfing the net everyday, the competition to attract their attention has increased by leaps and bounds in the recent years. Companies - big and small, professionals and individuals are all in the race. Innumerable web pages are being produced and being hosted everyday. All of them are keen to rank high in the SERP or Search Engine Result Pages. and the so the SEO experts are busy than ever before. An experienced SEO professional knows that the way major search engines like Google, evaluate web pages has changed through these years. Search Engine are getting smarter and smarter. Fooling a search engine is becoming harder. Or should I say risky. When you try to fool search engines, you run the risk to get banned. So, what triumphs? Real good contents? Back linking? What else? Let's see what are the hottest SEO 'on page' and 'off page' techniques on which SEO experts have unanimously expressed their trust. This list is not necessarily on merit basis, I mean, the first factor on top of the list doesn't mean that it is the most important SEO factor. On-page techniques 1. The Title tag Go to the Google search page, type any keyword and hit enter. Have you ever noticed the starting line of each result ? It's the 'title' of the web site. So, it goes without saying that 'title' is important. You must have an appropriate 'title' for your web site containing the most relevant keywords. 2. Meta Description. You will often hear or read that Meta tags are no good anymore. But the Meta Description tag still holds good. You will never find an optimized web page without it. No SEO skips this one, on the contrary takes care that the description is comprehensive, precise and to the point. 3. H1, H2, H3 tags The headings. The 'H1' tag or the header is most probably the most significant body tag in terms of SEO along with the 'Alt' tag . It is supposed to be the main headline of a web page and should comprise of its primary keywords or key-phrases. You should have precisely described 'H1' tag on each of your web pages. If you don't like the look and feel of the 'H' tags, use CSS to design it to your choice. 4. 'Alt' tags. Unfortunately search engine spiders cant view the images on your web pages. Neither they can view those lovely Flash content or animated GIFs displayed in the pages of your web site. They can only read texts. so feed them with some descriptive texts about the images or Flash contents that you may have on your web pages as alternatives. The primary use of the 'Alt' tag is to describe your images or the likes of Flash banners etc. Use this to your advantage - use your keywords as 'Alt' tags. It really helps and is widely used by all SEO experts. 5. Internal Anchor Text links Using 'Anchor Texts' to link other pages of the web site is now being considered as one of the most important factor that influences page ranks. You can judge it yourself. Choose any well optimized web site with high page rank. Go to the Google search page, type link:thesiteyouchose.com and hit enter. The search will return with several pages and you will notice that quite a few of them are from that very site itself. So, instead of 'click here' do consider using 'For more information on something go to the something page' (replace 'something' for anything you like). I hope you got the idea. 6. Suitably named files and folders This concept is also relatively new. It has worked like a charm for me. The idea is to name a file 'contact-a-web-designer.html' instead of just 'contact.html'. Or rename your 'download' folder as 'download-cheap-web-templates'. Does it make any sense? I hope it does. Try it, you will not regret. 7. Quality content. That goes without saying. Good, quality content which is appealing to the viewers is indispensable. Nothing can influence the search engine more, make no mistake. Make sure you write the contents for your web site visitors and not the search engines. And it is very important that you add fresh contents to your web pages regularly - it tells the search engine that your web site is very much alive. Off-page techniques 1. Link building Good content and consistent link building - the two most important factors of Search engine optimization. Gone are the days where any links were good enough to achieve good page ranks with the search engines. Now you should take utmost care on who are linking to you and from where? You must have come across the terms like "relevant web site/page" and "good neighborhood". It means that you get more credit if you get back-linking from web sites which are based on the same theme as yours and preferably have high page ranks - the more the better. And instead of placing your url as links use your primary keywords as Anchor Text links. Now the million dollar question ? Who is going to link to you? Why should well established web sites with high page ranks will consider linking to a new site like yours? Well to harm trying. Most of them will not, but if you have a decent site with quality content some may just agree. But don't worry. Fortunately you have some other options to gain some back-links. Submitting to directories is certainly one of them. Try writing some good articles on your web site theme and submit them to directories round the world. Most article directories will allow you to put a couple of links inside your article provided your article is good enough to be selected. Start trying and you will soon find that it's not that hard. submitting to various directories get your web site indexed by the search engine much faster than otherwise. 2. Approach Yes. Your overall approach towards optimizing your web site will eventually influence your site's ranking in more than one ways. 'Slow but steady' should be the right approach. You can't achieve anything here in the SEO world overnight. patience is the key here. Don't try to optimize your site for broad keywords like 'web design' or 'Pizzas' at the first instance- it will be sheer waste of time and energy. Rather chose what is known as 'long tail technique'. For example go for 'affordable web site design Santa Monica'. And when you have got some results start working on those broader keywords. And you should have the same approach towards link-building as well. Be realistic. Don't try to get too many links too fast. search engine call it spamming and they ban spammers. Just keep every thing plain and simple. It is not so hard to earn money from the net. But you should make your self deserving. it is not hard to attract visitors to your web site, but then again your site should worth it. And believe me, you can make your web site worthy. The author is a web designer turned SEO professional. He also runs a Manual Directory Submission Service web site. To find more on SEO techniques read the same author's SEO for High Page Ranking.]]> |
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